What label does a shoe need for its marketing?
We are in the city of reference for footwear. In this important sector at the national level, Elche is the largest producer of shoes. Like all industries that have several centuries of history, footwear has managed to reach the point of union between craftsmanship and innovation.
Footwear labels: What labels does a shoe need for its commercialization?
Entering fully into this matter, one of the most important aspects and that must fundamentally appear in the form of “D.N.I” on a garment, an object or a shoe, is labeling. The label attached to any of these elements is what identifies the piece for the user.
Next, we expose the different models of shoe labels together with a visual image and infographic of each model, perfectly describing each indicated point:
HANG TAG:
The hanging tag or hang tag is customizable with the customer’s brand and design. Generally, the material used is cardboard and the barcode, model, size, color, etc. must appear on it, among other information for the user.
KNITTED TAG:
The woven label has a wide range of color combinations, effects… It is one of the types of labeling that is most often used for footwear due to its low cost. The finish on this model of labels could be with adhesive and fire cut, folded at the ends or bridge folded (folded in the center), offering qualities from twill to Premium High Definition quality.
PRINTED LABEL:
Generally the printed label is placed on the sole of the shoe. Manufacturing can be done on PVC, polypropylene, satin, silk… An optimal job is done on these materials, marking them with serigraphs in metallic and fluorescent tones as well as basic colors. Stamping is also a good alternative that we recommend to our clients because it provides a superior category to the brand.
LEATHER AND/OR SEMI LEATHER LABEL:
Do you want to give a touch of distinction to your product? Get it with skin tags. It is made in a variety of shapes and sizes, allows a multitude of techniques to be combined and stands out for being quality labelling.
INJECTED RUBBER LABEL:
Injected rubber labels are a perfect material with a flexible, soft and durable appearance over time. The result is a high definition image on any support, be it fabric, leather, felt, etc… Among many alternatives, it allows you to give your design a 3D effect, create shapes on it and the final result is the most optimal due to which is a very versatile material even in the use of color.
injected rubber shoe label
TRANSFER
Transfer labels are one of the fastest and cleanest options to easily capture your image on the label of your footwear. It is stamped using heat plates on any type of base: leather, fabric, etc… Providing a wide variety of finishes and styles.
Regardless of the options that we have been exposing, there is a mandatory detail that has to appear on the shoe, it is the pictogram label. This is a necessary label on a shoe for its commercialization.
The pictogram indicates the materials with which each part of the shoe has been made, which are: upper, lining and insole and sole. This may appear on a separate label, usually on the sole of the shoe, or included on the label next to the brand.